ValueTrack URL Generator

Instructions: Select your campaign type from the dropdown below (e.g. Performance Max, Demand Gen, Shopping, Video, Hotel, or All/Generic). The tool will automatically show which ValueTrack parameters are supported for your campaign type and generate compliant tracking URLs. Enter your landing page URL ({lpurl} or your actual URL), paste campaign names (one per line), and click Generate URLs!

FAQ: How to Use this Tool

How do I use the ValueTrack URL Generator?
  1. Select your campaign type (e.g. Performance Max, Demand Gen, Shopping, Video, Hotel, or All/Generic) from the dropdown.
  2. Paste your campaign names (one per line) into the Campaign Names box.
  3. Enter your landing page URL (or use {lpurl} for dynamic insertion).
  4. Click Generate URLs – your ValueTrack-ready URLs will appear below, using only the parameters supported by your selected campaign type.
  5. Copy the results and paste into your campaigns or sheet.
What should I put for the Landing Page URL?
You can enter your actual landing page (like https://www.yoursite.com/page) or {lpurl} to let Google dynamically replace it in tracking templates.
Why are some parameters crossed out?
Because per Google’s documentation, different campaign types support different ValueTrack parameters. Unsupported ones are shown crossed out so you don’t try using them where they won’t work.
Can I use this for Tracking Templates vs Final URL?
Yep—this format works like what you’d put in a tracking template (or final URL if using {lpurl} insertion), or in a custom parameter. Make sure when you use tracking templates you include {lpurl} or equivalent.