About Shad Jafari

shad jafari

Shad Jafari is a Toronto-based Senior Manager of Global SEO & Paid Search at Mejuri, where he leads multi-million-dollar campaigns across Google Ads, YouTube, Meta, Bing, and emerging AI-driven platforms. Recognized as an industry leader in AI-powered marketing and performance optimization, Shad has built a career helping brands stay ahead of the curve with data-driven growth strategies, advanced SEM/SEO execution, and innovative use of ad tech.

Media Achievement – Individual (2025 Google Ads Impact Awards)

In 2025, Shad received the prestigious Media Achievement – Individual Award at the
Google Ads Impact Awards.
His industry-leading use of AI across Google and YouTube during the Black Friday period drove record growth, delivering a 42% increase in conversion volume alongside a 35% lift in ROAS.

The Google Ads Impact Awards celebrate marketers and agencies who are setting new benchmarks for excellence with Google Ads, leveraging AI to drive measurable business results, and shaping the future of digital marketing.

OnlineSearchIntelligence.ca

Shad also runs OnlineSearchIntelligence.ca, where he consults with businesses across Canada and the U.S. on SEO, paid media, and AI-driven growth. His clients span industries such as retail, real estate, SaaS, and e-commerce.

AI Education & Thought Leadership

Beyond client work, Shad is actively engaged in AI education and thought leadership, including his enrollment in the University of British Columbia’s Fundamentals of Artificial Intelligence in Digital Media program. He continues to build expertise in AI strategy, cloud personalization, and ethical applications of machine learning in marketing.

Work Experience

  • Sr. Manager, Global SEO & Paid Search – Mejuri Inc. (mejuri.com) | Toronto, ON | Feb 2024 – Present
  • Director, Performance Marketing & Digital Media – Shaw Communications (shaw.ca) | Toronto, ON | Jun 2022 – Feb 2024
  • Manager, SEO & Paid Media – Shaw Communications (shaw.ca) | Toronto, ON | Dec 2012 – Jun 2022
  • SEO & Analytics Manager – Bell Media (bell.ca) | Toronto, ON | Oct 2011 – Dec 2012
  • SEO Supervisor – GroupM – Microsoft Canada (microsoft.ca) | Toronto, ON | May 2009 – Oct 2011