How to Track ChatGPT & AI Traffic in GA4 (2026 Guide)
How to Track ChatGPT & AI Overview Referral Traffic in GA4 Why Most of Your AI Traffic Is Hiding in Plain Sight Article Index Introduction The Bigger Shift in Attribution…
GA4 Summit Canada 2025 – How Google Analytics Is Evolving for Smarter Marketing
Last Wednesday, I had the opportunity to attend Google’s first-ever Google Analytics 4 (GA4) Summit in Canada, tailored specifically for small and medium-sized businesses. It was held with one question…