Marketing Technology & Performance Leader with expertise in AdTech, MarTech, SEO, SEM, and digital strategy. Proven track record in optimizing marketing stacks, managing multi-million-dollar budgets, and leading high-impact teams to drive customer acquisition, personalization, and ROI. Skilled in GA4, UTM tracking, AI automation, and C-suite strategy alignment. Experienced in preparing and pitching proposals to drive business growth and innovation.
Skills
| Performance Marketing | Google Ads, Bing, Amazon |
| Google Search Ads 360 | AI Automation |
| Google DV360 | Programmatic & Connected TV |
| Google Merchant Center & Feed Optimization | Paid Search, App Search |
| AdTech & MarkTech Engineer | Social Media/TikTok/Facebook/Instagram |
| Adobe Analytics + Marketing Cloud | SEM Strategy Development |
| Advanced Technical SEO | ROI Strategies |
| Power BI/ HubSpot | Business Intelligence Data Modeling |
| Server Side Tagging (GA4 & UTM) | C-Suite Presentations & Pitch Proposals |
| SalesForce Marketing Cloud | Tealium/DOMO/Looker Studio/Tableau/Invoca |
Work Experience
Sr. Manager, Global SEO & Paid Search
Mejuri Inc. | www.mejuri.com | Toronto, Ontario | February 2024 – Present
Director, Performance Marketing & Digital Media
Shaw Communications | www.shaw.ca | Toronto, Ontario | June 2022 – February 2024
Manager, SEO & Paid Media
Shaw Communications | www.shaw.ca | Toronto, Ontario | December 2012 – June 2022
SEO & Analytics Manager
Bell Media | www.bell.ca | Toronto, Ontario | October 2011 – December 2012
SEO Supervisor
GroupM – Microsoft Canada | www.microsoft.ca | Toronto, Ontario | May 2009 – October 2011
Certifications
- Amazon Ads, Amazon Retail, Amazon DSP Certification | 2023 – Current
- SalesForce Cloud Marketing Certification, Adobe Marketing Cloud Certification | 2022
- Google SA360, DV360, Search Ads 360, Adwords & Analytics Professional Certification | 2019 – 2023