About Shad Jafari | Google Ads Impact Awards Winner 2025

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About Shad Jafari

shad jafari

Shad Jafari is a Toronto-based performance marketing leader with a track record of driving growth for some of Canada’s most recognized brands. With deep expertise in SEO, paid search, and AI-powered marketing, he has spent over 15 years managing multi-million-dollar campaigns across Google Ads, YouTube, Meta, Bing, and emerging platforms — helping organizations stay ahead with data-driven strategy, advanced SEM/SEO execution, and innovative use of ad tech.

Media Achievement – Individual (2025 Google Ads Impact Awards)

In 2025, Shad received the prestigious Media Achievement – Individual Award at the Google Ads Impact Awards. His industry-leading use of AI across Google and YouTube during the Black Friday period drove record growth, delivering a 42% increase in conversion volume alongside a 35% lift in ROAS.

The Google Ads Impact Awards celebrate marketers and agencies who are setting new benchmarks for excellence with Google Ads, leveraging AI to drive measurable business results, and shaping the future of digital marketing.

OnlineSearchIntelligence.ca

Shad also runs OnlineSearchIntelligence.ca, where he consults with businesses across Canada and the U.S. on SEO, paid media, and AI-driven growth. His clients span industries such as retail, real estate, SaaS, and e-commerce.

Clients & Partners