About Shad Jafari

shad jafari

Shad Jafari is a Toronto-based performance marketing leader with a track record of driving growth for some of Canada’s most recognized brands. With deep expertise in SEO, paid search, and AI-powered marketing, he has spent over 15 years managing multi-million-dollar campaigns across Google Ads, YouTube, Meta, Bing, and emerging platforms — helping organizations stay ahead with data-driven strategy, advanced SEM/SEO execution, and innovative use of ad tech.

Media Achievement – Individual (2025 Google Ads Impact Awards)

In 2025, Shad received the prestigious Media Achievement – Individual Award at the Google Ads Impact Awards. His industry-leading use of AI across Google and YouTube during the Black Friday period drove record growth, delivering a 42% increase in conversion volume alongside a 35% lift in ROAS.

The Google Ads Impact Awards celebrate marketers and agencies who are setting new benchmarks for excellence with Google Ads, leveraging AI to drive measurable business results, and shaping the future of digital marketing.

Clients & Partners

Trusted by industry leaders

A selection of brands and organizations Shad has driven growth for throughout his career.

Mejuri

Shaw Communications

Freedom Mobile

Corus Entertainment

CTV News

HGTV Canada

Food Network Canada

Slice TV

Bravo

MTV Canada

CP24

Bell Media

Microsoft Canada

SMART Technologies

Olympics Consortium

15+
years experience
$350M+
ad spend managed
42%
CVR lift, Black Friday 2024