May 2025 - ShadJafari.com

GA4 Summit Canada 2025 – How Google Analytics Is Evolving for Smarter Marketing

Last Wednesday, I had the opportunity to attend Google’s first-ever Google Analytics 4 (GA4) Summit in Canada, tailored specifically for small and medium-sized businesses. It was held with one question…

Analytics News

Google’s Silent GA4 Cookie Update (May 2025): What It Means for Your Analytics Stack

In May 2025, Google quietly made a change to the cookie format used by Google Analytics 4 (GA4) — and didn’t tell anyone. This update altered the way session IDs…

AI SEO News

Why Generative Engine Optimization (GEO) is the Future of Digital Marketing

Digital marketing is evolving at a breakneck pace, and we're entering a new era of online visibility. For years, SEO (Search Engine Optimization) was the backbone of digital marketing strategy,…

News

Google Ads Innovation Award 2025 Winner: How I Used AI to Elevate Mejuri’s Global Paid Search Strategy

I’m honored to announce that I’ve been selected as an Individual Contributor Winner at the 2025 Google Ads Innovation Awards. This recognition celebrates transformative work in digital advertising, and I…

AI SEO News

How AI Chatbots Are Changing SEO: The Rise of Zero-Click Search

It’s no secret that AI is shaking up the digital world—but if you work in SEO or content marketing, the shift is more than disruptive. It’s transformative. With tools like…